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Our Fitness Formula

The formula for the strongest version of you: precision nutrition, intelligent training and real coaches, built around your body and your week.

At a glance

Every part of your week, in one place

Nutrition, training, progress, community, a companion and a coach, all working together. Swipe through them.

Inside the formula

Train. Fuel. Prepare. Recover.

A glimpse of the days your formula builds, one ritual at a time.

  • Train

    Sessions shaped to your kit and your week.

  • Fuel

    Halal dishes, every gram counted.

  • Prepare

    A week of meals, planned in minutes.

  • Recover

    Rest, read your progress, go again.

The formula

Six elements. One stronger you.

Begin with plans made for you alone. Bring in a community, a companion and a coach whenever you're ready.

The method

From first answer
to first breakthrough

Four considered steps and a few minutes of your time. Then a plan that evolves as fast as you do.

  1. Discover

    01

    We get to know you

    Your body, your goal, your schedule and your tastes. Add an InBody or BMI report and we read the details for you.

  2. Compose

    02

    Your formula, written

    A seven-day meal plan with grams, calories and a grocery list, and a weekly training plan with a video for every movement.

  3. Perform

    03

    Train with intention

    Check in each day, log every session and watch your effort turn into a visible trend.

  4. Evolve

    04

    A plan that grows with you

    Every four weeks, or whenever your goal changes, your plans are rebuilt around everything you've achieved.

Your daily ritual

Every meal, every set, every win, in one quiet place

What members see each morning: today's meals, today's session, a simple check-in and the trend that matters most.

TodayDay 12 of 28

1,420

/ 2,100 kcal

  • Protein

    118 g

  • Carbs

    140 g

  • Fat

    38 g

Today's workout

Lower body · Gym

6 exercises · 45 min

Coach note

Great week. Add one more set of squats on Thursday.

Illustrative example.

For coaches

With Coach Formula

Bring your clients into a premium experience and earn from every payment they make, for as long as they stay.

  1. 01

    Your signature code

    Your own promo code, link and QR. Your clients enjoy an exclusive discount for as long as they stay subscribed.

  2. 02

    Every client, at a glance

    Check-ins, weight trends and plan adherence for each client, with goals and notes they see every day.

  3. 03

    Rewarded every month

    A share of every client payment, with a transparent ledger of everything earned and paid.

Partner with us

Questions

Everything you might be wondering

Does this replace a doctor or dietitian?

No. Coach Formula offers general fitness and nutrition guidance. If you have a medical condition, are pregnant or are recovering from an injury, check with your doctor first. Tell us about any injury and we keep your plan conservative.

Do I need a gym?

Not at all. Choose home or gym when you join and tell us what equipment you have. Every session is built around it.

Is the food halal?

Always. Every plan is halal by default, and you can choose vegetarian, vegan and other preferences, or list foods you'd rather avoid.

How does billing work?

Plans renew monthly or yearly through Stripe, priced in AED with VAT included. Your plan and billing details are always visible in your account.

Who are the coaches?

Independent fitness coaches who partner with Coach Formula. Pro members choose theirs from the coaches page.

Which languages can I use?

English and Arabic, throughout the entire experience.

Your strongest chapter
starts today.

Two minutes to begin. Every day after, a little stronger.

Formula Plans